One of the earliest energy drinks on earth was created by an American Chicago businessman named William Swartz. He was convinced to formulate a soft drink that provided fortified vitamins and purer ingredients than was in soft drink. Of course, many other companies around the world have since produced their own versions of energy drinks. Consequently the market for energy drinks seems to have virtually exploded in recent years. Currently, Red Bull is one of the most well-known energy drink products with a market share of approximately 47%. Needless to say, it makes wholesale energy drinks a must for convenience store and café operators these days.
The Energy Drink Crowd
The typical energy drink consumer is between the ages of 13 to 35 years old. With more consumption, the supply of wholesale energy drinks rose, and eventually in 2002, the need for packaging energy drinks in larger cans began to grow. Interestingly since then, many countries have put limitations on the amount of caffeine allowed per serving in each container. Some companies even produce energy shots, putting the allowed amount of caffeine in a small container for quick intake.
Energy Drink Ingredients
There are quite a few ingredient variations that different manufacturers use in their energy drinks. However, there are some staple ingredients across the board.
- Yerba Mate
When it comes to caffeine content, in general, energy drinks contain three times the amount of caffeine as the common cola.
The Energy Drink Industry Booms in 2011
A recent report states that energy drink consumption worldwide has surged by 14%, up to nearly five billion litres. This is a significant jump from a 2007 report that noted that 1.5 billion litres of energy drinks was being consumed per year. The report, conducted by Zenith International, reflected that the average growth in the energy drink industry reflects a 10% increase per year for the past five years. However, the numbers for 2011 now show an even sharper growth of 13%. The world leaders are currently Monster, Burn, Red Bull and 5-hour energy drink shots. This really shows the immense increase in the demand for energy drinks and therefore also the market for wholesale energy drinks.
Now you know their history, if you’re looking to buy wholesale energy drinks, browse our energy drink page.