• RSS
  • Twitter
  • Twitter
  • HOME
  • ABOUT
  • WHY CHOOSE US?
  • PRODUCTS
  • BLOG
  • HOW TO ORDER
  • CONTACT US
  • Cart$0
    Cart
    • No products in the cart.
  • Log In
  • Shopping Cart
  • Checkout
You are here: Home » Uncategorized » BLOG » Coke vs. Pepsi: Which is the Best Cola?

Coke vs. Pepsi: Which is the Best Cola?

28 Dec 2016 / 0 Comments / in Uncategorized/by admin

For decades, Coca-Cola and Pepsi have been the go-to drink for parties, but one question has been around for more than a century: Coke or Pepsi? What’s the best cola?coke-vs-pepsiWhen we talk about perfect substitutes in microeconomics, the first thought that comes to mind is Coke and Pepsi, since these two taste very similar and have comparable pricing. However, until recently, the market share for Coca-Cola and Pepsi has heavily favoured Coca-Cola in Australia. Henry Lin mentions that “It is estimated that Coca-Cola outsells Pepsi Cola by around three times in Australia and New Zealand supermarkets, and around five to six times in the whole cola market.” on the Economics Student Society of Australia website.

“Coca Cola is consumed by 3,745,000 Australians and 898,000 Kiwis in any given seven days” according to Michele Levine, CEO, Roy Morgan Research, “with other Coke sub-brands also among the top five soft drinks in each country.”

Most people have a preference between Coke and Pepsi, even though a lot of people can’t really tell the difference. Although both drinks have a similar chemical composition, many people maintain strong behavioural preferences towards Coke. In terms of nutritional content, Coke has slightly more sodium, and Pepsi is slightly higher in sugar, calories, and caffeine.

Another reason why Coke wins the cola wars is because Coke’s brand is more valuable. Research by Samuel McClure and Read Montague showed that when “…administering double-blind taste tests. We found that subjects split equally in their preferences for Coke and Pepsi in the absence of brand information.” So even though people can’t really taste the difference, people connect more with Coke as a brand, and hence their preference for Coke wins when selecting the best cola.

“The latest figures from Roy Morgan Research show that consumption of soft drinks has increased year-on-year among a key segment of the Australian population: the under-25s.” You’ll also notice that Coke is more readily available compared to Pepsi. As with Coca-Cola, you’ll find Pepsi at most supermarkets, but Coke can also be bought at almost all major food outlets, food courts, and there are many more vending machines that are exclusive to Coke brands. Many major food outlets like McDonalds, Subway, Nando’s, etc. all sell Coke, but the numbers of major food outlets (like KFC) who sell Pepsi are much smaller. Since Coke is the only option in most food retailers and restaurants, we tend to drink it more, eventually becoming brand loyal.

There are also many other factors that make Coke dominant over Pepsi such as its pricing strategies, marketing, product design, etc.

Statis Beverages are soft drink suppliers in Brisbane, offering Coca Cola and its range of products at wholesale prices to businesses who want to spread the happiness to their customers.

Comments are closed.

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Pages

  • About Statis: Drink Suppliers
  • Beverage Distributors
  • BLOG
  • Buy Energy Drinks
  • Catalogue
  • Coca Cola Distributors
  • Coca Cola Suppliers
  • Coca Cola Wholesale in Brisbane
  • Contact Us
  • FRIDGE SOLUTIONS
  • Home – Statis Beverage Distributors & Drink Suppliers
  • How to Order
  • Order Received
  • Products
  • Soft Drink Distributors in Brisbane
  • Thank You
  • View Order
  • Why Choose Us?

Categories

  • News
  • Statis Blog
  • Uncategorized

Archive

  • April 2017
  • March 2017
  • February 2017
  • December 2016
  • October 2016
  • November 2015
  • October 2015
  • September 2014
  • July 2014
  • June 2014
  • March 2014
  • February 2014
  • November 2013
  • May 2013
  • April 2013
  • March 2013
  • December 2012
  • November 2012

Products

Quick Links

- Coca Cola Wholesale
- Soft Drink Distributors
- Beverage Distributors
- Buy Energy Drinks
- Coca Cola Suppliers

Recently Added

  • BUNDABERG-CAFE-RANGE Bundaberg Glass 340ml Café Range
  • ZING-JELLY-SHAPES Zing Jelly Shapes
  • WIMMERS-600ML-PET Wimmers Soft Drink 600ml PET

To Place an Order

Call us direct on:

Office: 07) 3354 8300

Elpino: 0423 670 973

sales@qualityfoods.com.au

www.qualityfoods.com.au

© Copyright - Statis Beverages (Quality Foods | Beverages) - Web Design Brisbane | Shortie Designs | Google+ | Business Listings Australia | SEO and Web Design by Alpha Digital
  • scroll to top
  • Follow us on Twitter
  • Join our Facebook Group
  • Subscribe to our RSS Feed