Now days, Coca-Cola is one of the most instantly recognisable brands in the world, but it has been a very long road. The first recipe of the drink that was to later become Coca-Cola was formulated in the late 1880s as a pharmaceutical drink. This drink (which started off alcoholic, but was changed after prohibition in Georgia in the United States) was claimed to cure all types of ailments, such as morphine addiction, impotence and indigestion.
Eventually, after much in-fighting between the founders, their families and business partners, Coca-Cola begun to expand rapidly into one of the most valuable brands in the world. In fact, by 1944 the 1 billionth gallon of Coca-Cola syrup (over 3.7 billion litres) was produced! It wasn’t all smooth sailing though. Threatened by Pepsi’s advertising showing that people preferred the taste of Pepsi in blind-tests, Coca-Cola introduced ‘New’ Coke. This recipe was preferred to both the old Coke recipe and Pepsi in blind taste tests, but was a commercial flop. Everyone was far too nostalgic for the original image and taste, and this new recipe was gradually phased out.
The Coca-Cola brand is now said to be the most valuable brand in the world, ahead of Apple, Microsoft, IBM and McDonalds. In fact, the brand is estimated by Interband as being worth over 77 billion USD and has been its number one spot for the last 13 consecutive years. Coca-Cola’s unique taste is loved throughout the world, and Statis Beverages is proud to be a Coca-Cola Wholesaler in South-East Queensland. Established in the beverage industry 10 years ago, Statis Beverages aims to create relationships with our customers to make business effortless.
Contact Us today to find out how we can supply you with Coca-Cola, or View Products to see the various Coca-Cola products we offer.