For decades, Coca-Cola and Pepsi have been the go-to drink for parties, but one question has been around for more than a century: Coke or Pepsi? What’s the best cola?When we talk about perfect substitutes in microeconomics, the first thought that comes to mind is Coke and Pepsi, since these two taste very similar and have comparable pricing. However, until recently, the market share for Coca-Cola and Pepsi has heavily favoured Coca-Cola in Australia. Henry Lin mentions that “It is estimated that Coca-Cola outsells Pepsi Cola by around three times in Australia and New Zealand supermarkets, and around five to six times in the whole cola market.” on the Economics Student Society of Australia website.

“Coca Cola is consumed by 3,745,000 Australians and 898,000 Kiwis in any given seven days” according to Michele Levine, CEO, Roy Morgan Research, “with other Coke sub-brands also among the top five soft drinks in each country.”

Most people have a preference between Coke and Pepsi, even though a lot of people can’t really tell the difference. Although both drinks have a similar chemical composition, many people maintain strong behavioural preferences towards Coke. In terms of nutritional content, Coke has slightly more sodium, and Pepsi is slightly higher in sugar, calories, and caffeine.

Another reason why Coke wins the cola wars is because Coke’s brand is more valuable. Research by Samuel McClure and Read Montague showed that when “…administering double-blind taste tests. We found that subjects split equally in their preferences for Coke and Pepsi in the absence of brand information.” So even though people can’t really taste the difference, people connect more with Coke as a brand, and hence their preference for Coke wins when selecting the best cola.

“The latest figures from Roy Morgan Research show that consumption of soft drinks has increased year-on-year among a key segment of the Australian population: the under-25s.” You’ll also notice that Coke is more readily available compared to Pepsi. As with Coca-Cola, you’ll find Pepsi at most supermarkets, but Coke can also be bought at almost all major food outlets, food courts, and there are many more vending machines that are exclusive to Coke brands. Many major food outlets like McDonalds, Subway, Nando’s, etc. all sell Coke, but the numbers of major food outlets (like KFC) who sell Pepsi are much smaller. Since Coke is the only option in most food retailers and restaurants, we tend to drink it more, eventually becoming brand loyal.

There are also many other factors that make Coke dominant over Pepsi such as its pricing strategies, marketing, product design, etc.

Statis Beverages are soft drink suppliers in Brisbane, offering Coca Cola and its range of products at wholesale prices to businesses who want to spread the happiness to their customers.

Both sports drinks and energy drinks have enormous popularity in Australia, with over 1.5 million Australians buying one or the other. Powerade, Red Bull, Mother, Monster and Gatorade are all household names, often seen at any sporting event or in an office fridge. However, many people treat sports and energy drinks as interchangeable, when they actually have very different ingredients and effects on the body.

Ingredients

To highlight the differences between energy drinks and sports drinks, we’ll compare the ingredients of Red Bull and Powerade.

The energy drink that started the trend, Red Bull, contains B vitamins, taurine, carbohydrates (sucrose and glucose) and most importantly, caffeine. Powerade similarly contains carbohydrates and B vitamins, but with sodium and several sources of electrolytes: mono-potassium phosphate, calcium chloride and magnesium chloride.

We can see that the key difference between energy drinks and sports drinks is that an energy drink such as Red Bull contains a significant quantity of caffeine (32mg per 100mL), while electrolytes are the defining characteristic of Powerade and similar sports drinks. But what effect do these ingredients have on the body?

Physical Product Benefits

The caffeine in energy drinks provide a surge in mental energy and alertness, which is why they are often used much like coffee to sharpen the mind and stave off fatigue. However, while energy drinks do contain some carbohydrates, they are not well-suited to physical activity, as the caffeine rush may lead exercisers to push past their physical boundaries, potentially leading to injury.

Sports drinks are the much better option for exercise. The electrolytes they contain feed muscles to keep them working at peak performance, and replace chemicals lost during strenuous activity. However, while tasty, sports drinks aren’t required to fuel everyday activities, so they’re best saved for prolonged periods of exercise.

Taken in moderation, sports and energy drinks can be a helpful and delicious addition to your week.

Purchase Wholesale Energy and Sports Drinks

As more and more people come to understand the difference between sports and energy drinks, companies would do well to add both ranges to their shelves. Statis Beverages provide wholesale distribution of a huge variety of non-alcoholic drinks to businesses in and around Brisbane. Whether you own a store, cafe or other business, we have the solution for you.

When looking to buy energy drinks, many people don’t realise the subtle differences between market leaders Gatorade and Powerade. Both drinks are extremely popular, especially among the young and sporty. They all but dominate the energy drinks market, with Powerade having 58% market share and Gatorade right behind at 33%.

Energy drinks are most popular in sports such as baseball, rugby union and Australian rules football, with over 20% of the players of these sports regularly consuming energy drinks. People choose Powerade and Gatorade when playing sport both to get a sugar hit for energy, and to replace vitamins, minerals and electrolytes lost during exercise.

Vitamins, minerals and electrolytes

When we exercise, we sweat out a lot more than just water. Potassium and sodium – required for maintaining water levels in your blood – are also lost, and need to be replaced. While both Gatorade and Powerade have fairly similar potassium levels, Gatorade’s higher sodium content makes it better for replenishing these electrolytes and preventing muscle cramping.

Flavours and mixture variety

Gatorade and Powerade both offer lots of choice in flavours and mixtures. Powerade’s most popular flavours include Orange, Sour Melon, Strawberry Lemonade and Mountain Berry, while Gatorade has Lemon Lime, Cool Blue, Fruit Punch and Glacier Freeze.

For the health-conscious, Powerade offers special mixtures with zero sugar. Gatorade similarly has low-sugar beverages, as well as drinks with much more sodium and potassium for endurance athletes.

Sugar types

While both brands have similar quantities of sugar per serving, they do contain different sugar types. Gatorade contains a mix of simple sugars, such as sucrose and dextrose, for easy absorption. Powerade gets its sugar from high-fructose corn syrup, which in large amounts has been linked to weight gain and other health risks.

Buy wholesale energy drinks

While Gatorade seems more beneficial for nutrient replenishment, Powerade’s sweeter taste maintains its popularity. To add these drinks to your store shelves, check out Statis Beverages, Brisbane’s best soft drink distributors.

5 Questions to Ask Before Selecting Your Beverage Distributor

For a convenience store, restaurant, bar or other outlet needing a dependable beverage distributor for its business, there are some important factors to consider before selecting your preferred partner.

Your choice can make the difference between effortlessly keeping those shelves stocked with your customers’ favourite soft drinks and wasting time on the phone chasing up orders.

We have put together the five main questions you should ask before making your decision:

How reliable is the distributor?

One quality you definitely require from any soft drinks distributor is reliability. You want the correct order delivered on time without having to waste time chasing up. This usually means that the distributor must have an efficient order processing system and be large enough to cover its area with a fleet of delivery trucks.

How is the customer service and support?

If there is ever a problem, you need it sorted out quickly; besides that, it brightens the day to deal with pleasant people when you are ordering your supplies. So, factor in the customer service and support before you decide which beverage distributor to use.

Does it provide all your customers’ favourite soft drinks?

The advantage of going with a larger supplier is that they usually represent a wide range of manufacturers and brands, so rather than having to deal with multiple suppliers, you can deal with just one distributor.

What are the prices like?

Of course the bottom line is always important. Does the distributor offer the best prices, as this will affect your profit margins? Is there a delivery fee? It’s always best to compare a few distributors as deals may vary.

What is its reputation?

Speak to other businesses that use the distributor and find out their opinions. What is the reputation like? Have others ever had any problems? Are they well looked after? Check out online sources too. News travels fast these days, so you should be able to uncover any problems with a particular distributor before making your decision.

Statis Beverages is a quality non-alcoholic beverage distributor for the Brisbane area. We are Australian-owned and operated and have been providing great service, reliability and value to greater Queensland retailers and hospitality since 2002.

Please contact us for information on how we can help supply premium soft drinks to your Brisbane business.

Coca Cola Distributors recognise how important this brand has become in the Australian Market

Although Coca-Cola once was not seen as the dominant beverage brand in the Australian market, its contemporary popularity has been reflected through the hospitality industry and market’s changing consumption trend. From previously being a mere alternative option to being the top beverage of choice, today Coca-Cola has managed to get to the hearts of the Australian market.

The Advantage of Stocking Coca-Cola

Ever since the rising demand of Coca-Cola products, a lot of restaurants and café’s have found themselves unable to meet the orders of this increased demand. This is why it is important to form a relationship with a reputable Coca Cola Distributor, to assure you are always in stock of the most up to date ranges and appropriate quantities for your busy restaurant or cafe. By stocking Coca-Cola beverages, it is needless to say that establishments can bank on a more loyal following of diners who will have the confidence that they can easily procure their drink of choice.

 What Statistics Show

In year 2002, the soft drink consumption in Australia was estimated to be at 100.1 liters per person annually and more recently, Coca-Cola has been more heavily favored in Australia than its closest competitor. It has been shown that Coca-Cola distributors have been outselling their competition by as much as three times. Therefore, it’s a clear choice when choosing the appropriate and most loved beverage line in Australia for your venue.

Reasons To Go For Coca-Cola

Analysts have confirmed Coca Cola has gained rightful dominance over the market compared to other very similar soft drink brands for the following reasons:

• Coca Cola’s history, which means consumers are more trusting of the brand
• Coca-Cola’s broad availability – which means you will get appropriate quantities stocked at all times with a reputable Coca Cola Distributor like Statis Beverages
• Greater buying convenience for most consumers, since they are consuming a brand they know and love
• Increased demand for a familiar product from your consumers means they are likely to consume other food items in your venue

To get in with today’s consumers and be able to cater for their requirements, contact Statis Beverages – Brisbane’s premium Coca Cola distributors that will provide you with a range of products from the brand, all with free delivery!